Manchester Evening News, Friday August 7th 1998
David Gedge is credible again for the first time since, lets think, the collapse of the Berlin Wall. No, it has nothing to do with his ticking over day job, The Wedding Present, and everything to do with his new found hobby, Cinerama.
"I really didn't expect it to take off", says Middleton born Gedge. "I wanted to take a year off from The Wedding Present and tyed with the idea of doing a solo single. Eventually, that snowballed into the Cinerama album." Entitled VA Va Voom, the album sees Gedge and partner in love, Sally Murrell, ditching the barbed guitars of yore for a light lounge cocktail. Gedge croons, Sally coos and on an assortment of sunnyside sweetners - strings, Hammonds and flutes - aspire to the classic pop sophistication of Serge Gainsbourgh and Burt Bacharach. So, there has always been a lounge-core element to David Lewis Gedge, right? "Ha-ha-ha", he laughs. "Yeah, yeah, and if anyone else likes it, its a bonus. No its music I've grown up with and it would not have worked within the confines of The Wedding Present."
Nevertheless, much of Va VA Voom is distinctly David Gedge, albeit coloured in, blown and quietened down. "If there's one thing I'm disappointed with its that it really does sound like my sound. If I do another album, Id quite like to make it less song orientated and go further into the cinematic".
What also remains is an enduring fascination with the tremors and tribulations of love in minute detail. Gedge just cant give it up. "What I write about is most suitable for pop music, and most of my favourite songs are love songs. The only thing that has changed is that its no longer teenage angst like George Best. Now its widened out a bit more - darker on one hand, lighter and euphoric on the other."
Gedge and Cinerama are fine examples of how indie music has expanded from the 'don't look back' nowness of the post-punk eighties, to the broadsweep vision of the post-modern nineties. "Its much healthier now. I think there's an attitude of anything goes, whereby you can dip into every form of music. "Its definitely a recent thing and its made for more interesting records."